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The all-new 2023 Ford Taurus has endured torturous testing conditions in the Middle East ahead of its imminent arrival, though remains safely under wraps for now. Despite soaring mercury outside, Ford Taurus’ cabin will remain a comfortable place to be, thanks to the rigorous scrutiny the vehicle is put under before arriving to market.
Ford has a comprehensive lineup of testing facilities around the world, which put vehicles through conditions from the extreme to the mundane. In Thailand and India, Australia and China – where the all-new Taurus is built – Ford’s vehicles are put through their paces to ensure they’re built to the Blue Oval’s exacting world-class standards.
More specifically for the Middle East’s often grueling heat, however, the engineering team at Ford’s Product Development base in Dubai are afforded the luxury of ambient temperatures of up to 50 degrees Celsius, in which they can hot-weather test Taurus under real world conditions quite unlike anywhere else on the planet.
Ford’s flagship sedan has enjoyed unprecedented popularity in recent years – being the brand’s best-selling nameplate in the region for half a decade – with a bold new design expected to continue that success. At a regional level last year, Taurus performed particularly well in the UAE’s Mid-Size Saloon category, with a remarkable 527 percent year-on-year growth for the nameplate. In Saudi Arabia, sales were up more than 73 percent across the kingdom, while Kuwait saw numbers up 125 percent. Meanwhile, Oman (63 percent) and Bahrain (42 percent) all recorded positive figures.
From a panoramic sunroof and three alloy wheel size options to its powerful and efficient 2.0-litre EcoBoost engine with eight-speed automatic transmission – operated by a contemporary rotary gear shifter on the center console – Taurus delivers more of what large sedan buyers. Driver assist technologies include adaptive cruise control, collision mitigation system, and blind spot intervention (BLIS), while on the inside, wireless charging and an impressive 13.2-inch center screen with Apple Car Play and Android Auto compatibility, along with an 8-eight-inch digital cluster display, ensuring the technophiles are catered to.The all-new segment-leader Ford Taurus will arrive to Middle East showrooms soon with its all-new modern design, powerful turbocharged engine, unique regional premium touches, and highly-desired technologies.
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Ricardo Sotelo
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Homer Skelton Ford
